§ 9-1-70. Purpose and intent.

The purpose of this subarticle is to implement the goals and policies of the general plan by:

(1)

Encouraging sound signing practices to provide business and directional information to the public;

(2)

Providing for signs which effectively identify businesses and other establishments via a limited number of clear readable signs, while preventing excessive and confusing sign displays;

(3)

Providing for signs which focus on identifying businesses by name and/or type of establishment (such as "John's Market") as opposed to goods or services offered (such as "beer, wine", etc.);

(4)

Reducing traffic hazards and promoting the public health, safety and welfare by minimizing visual competition among signs;

(5)

Providing for signs which incorporate high quality design and materials and which harmonize with surrounding buildings and streetscapes;

(6)

Providing minimum standards to safeguard and enhance property values and protect public and private investment in buildings and open spaces.

(Ord. No. 99-107, § 5, 2-2-99)